Procter & Gamble confirmed Wednesday, Aug. 5, that it has already cut 4% of its global workforce as part of a sweeping restructuring, while simultaneously announcing a $3.8 billion deal to acquire supplement brand Thorne.
The twin announcements, disclosed in a federal filing first reported by WLWT, land close to home. P&G is one of the largest employers in the West Chester Township area, according to the West Chester Township Economic Development Council, and the cuts target non-manufacturing roles of the kind concentrated in corporate offices across Greater Cincinnati.
What the cuts mean
P&G first announced plans to eliminate up to 7,000 non-manufacturing positions by 2027 at the Deutsche Bank Global Consumer Conference on June 5, 2025. That figure represents roughly 15% of the company's non-manufacturing workforce. The Aug. 5 filing confirms the restructuring is underway, with 4% of P&G's total global headcount already gone.
The company has not disclosed which regions or sites are affected. At the June 2025 conference, P&G said separations would be managed with support and respect, in line with company values and local laws, but that specific impacts by region or site were not available.
The Thorne deal
On the growth side, P&G is paying $3.8 billion in cash to acquire Thorne from investment firm L Catterton's Flagship Fund. President and CEO Shailesh Jejurikar announced the deal on CNBC's "Squawk on the Street" on Tuesday, Aug. 4.
"We are really happy with the asset itself. It's a really well-run operation, and it's been around for a long time," Jejurikar said.
Thorne, founded in 1984, makes vitamins, supplements and other wellness products. The brand surpassed $500 million in annual revenue in 2025 and is on pace to reach $650 million in 2026, according to NutraIngredients. About 60% of its revenue comes from consumers under 40.
L Catterton bought Thorne for $680 million in 2023. The $3.8 billion sale price represents a return of more than $3 billion on that three-year investment.
The acquisition expands P&G's health and wellness portfolio, which already includes Metamucil, Align Probiotic, New Chapter vitamins, Oral-B and Vicks. P&G's healthcare segment was its weakest performer by volume in its most recent quarterly earnings, making Thorne a direct play to shore up that division.
Local picture
West Chester Township lists P&G among its major employers, though a precise local headcount is not publicly available. The company's restructuring targets non-manufacturing roles, the category that includes corporate, administrative and support positions housed in office campuses across the region.
P&G has not said whether any West Chester or Liberty Township positions are among those eliminated or still targeted. Residents working in non-manufacturing roles at P&G face continued uncertainty through 2027, when the full 7,000-cut target is expected to be reached.
